Orange newt with outstretched limbs against a white background

Brand Strategy

Web Design (Shopify)

Logo, Typography & Color

Social Media Templates

Marketing Materials

Usage Guidelines

Forest Fringe Farm

Challenging the status quo of traditional farm branding

By Inbal Sella & Jewelyn Butron at 2Horses Studio

A diverse group of people dancing in a forest setting with "Forest Fringe" written over the image.

Welcome to the Fringe

Forest Fringe is a farm and artist residency run by self-described "misfits and outliers". As artists and community organizers, they were inspired to start a regenerative art farm as a place to nourish and inspire people. Their goal is to reshape the narrative about where food comes from and what food looks like.

Aerial view of a forest with a small clearing where a campsite is set up, featuring a tent, a small shed, and a pond in the distance.

Project Overview

The client came to us not looking for perfection or familiarity, but to challenge the status quo of traditional farm branding. The designs and strategy we created are inspired by the land and its "misfit" stewards.

Collage motifs and bold highlights evoke a cut-paste edgy aesthetic, while the playful illustrations and palette nod to the natural motifs found in the farm. The little orange newts that live in the forest serve as the unofficial mascot, playfully drawing you in, surrounded by moss greens and compost browns. We wanted to create a visual narrative that evokes the farm's rebellious yet sustainable and playful energy, serving as a soft landing for anyone needing to escape the city.

Instagram post by Forest Fringe Farm showing a large tomato with text "why buy forest fresh?" and the Forest Fringe logo against a gradient background.
Forest Fringe website homepage displaying a nature background with text "We are a regenerative art farm on the edge of the forest" in Bethel, NY. Includes navigation menu and call-to-action buttons for CSA signup and about us.
Canvas tote bag with "Forest Fringe" design hanging on red car door.
Business card design with blue abstract leaf pattern and contact information for a farm.
Three-panel advertisement featuring the text "Fresh food with a lot of culture." Each panel shows images of food, people preparing food, and people enjoying a communal experience outdoors. The ads promote a regenerative art farm, Forest Fringe, located in Bethel, NY, focused on bringing people together through food and art. Lush greenery is visible in the background.

“We set out to establish a recognizable brand identity that communicates the rebellious, ecological, and mystical aspects of the land and its stewards”

Website

"Join Club Fringe" promotion with images of an orange salamander labeled "Sustainable Sibling," hands holding soil labeled "Compost Comrades," a mushroom labeled "Fungi Fellows," a fern labeled "Forest Ferns," and a goat labeled "Ecological Elders."
Group of diverse people dancing outdoors in a forest setting with the text 'Meet up at the fringe' in yellow blocks.
Three Instagram posts from forestfringe.farm. First post: text 'welcome to the fringe' on a grassy background. Second post: words 'Fresh food with a lot of culture.' with tree and moon icons. Third post: text 'We are a small-scale regenerative art farm on the edge of the Catskills forest. We bring people together through food and art.' with a forest background.
Image showing brand color palette with primary, secondary, and supporting colors labeled. Primary colors include Dayflower (blue), Daffodil (yellow), Cloud (white), and Coal (black). Secondary colors are Moss (green) and Chicken of the Woods (orange). Supporting colors for illustrations and social graphics include Cherry Blossom (pink), Fern (dark green), Aster (purple), Pokeweed (red-pink), Pebble (light blue-gray), and Compost (dark brown).
Graphic illustrating brand typography with examples of Cooper BT and Telegraph fonts used in marketing materials promoting a regenerative art farm and farmers markets.