Hi! I’m Inbal ✶

I’m a designer and strategist helping brands connect with their audience on a deeper level through unique identities and immersive product experiences.

A group of diverse people joyfully dancing in a forest setting, with the logo "Forest Fringe" in front.

Forest Fringe Farm

Challenging the status quo of traditional farm branding

Brand Strategy & Identity • Web • Social & Marketing

Three smartphone screens displaying the Lex app interface on a green background. The left screen shows a user profile, the center screen displays the Lex app login screen, and the right screen features community posts and events. The app promotes queer community connections.

Lex

Spearheading a comprehensive rebrand to support a pivot in business strategy

Brand Strategy & Identity • Design System • Web & Product Design

SonderMind

Creating an AI mood tracker and journaling tool to help people reflect on their mental health

Product Strategy • Product Design • UX/UI • Design System

Mobile and desktop view of a healthcare provider profile for Joanne M. Butterfield, MD, on Aetna's website. Features include location, contact details, reviews, and appointment scheduling options.

Aetna

Simplifying the provider selection process through information architecture

Product Strategy • Product Design • UX/UI • Design System

A group of people sitting in a circle on a wooden platform in the forest, engaged in a craft activity. They are using trays and paper on the ground, surrounded by trees. Several individuals have tattoos and colorful hairstyles.

Art & Creative Education

In addition to design, I am a practicing artist and herbalist leading workshops across the country.

A person giving a presentation or workshop in a room with several attendees seated in front. The room features a potted plant, a hanging disco ball, and a large speaker system. The presenter is gesturing with their hands and appears to be explaining something.

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Exhibited artwork throughout NYC, Atlanta, Savannah, Hong Kong and Denver since 2013.

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Taught a wide range of kids & adult workshops including printmaking, papermaking, plant identification, herbal elixirs & adaptogens.

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200hrs in Clinical Herbalism training through the Northeast School of Botanical Medicine and Casa Colibri

Person in green floral top and blue jeans pouring liquid from a bottle into a measuring cup on a table with various bottles and kitchen items.

Photo by Jewelyn Butron

Some of my work

Hand holding a colorful mixed media art journal featuring three Buddhist statue images, a child's portrait, and abstract blue and yellow paint.

Hong Kong Heart

Mixed Media Travel Book

Blue abstract print of a vase with floral patterns on a textured white paper background.

Printmaking

Latest explorations

Abstract painting of a person covering their face with hands, one eye visible, against a blue background.

Figure : Lines

Mixed Media Series

Group of people socializing indoors, some holding red cups, with visible smiles and conversations taking place.

Casa de Nala

Art Exhibit Curation & Marketing

Open journal with handwritten text and abstract green and blue illustrations, partially surrounded by green foliage, and a pair of feet visible below.

Travel Sketchbook

Latest entries

Art collage of a person with mixed media face and abstract clothing on a red background.

Collage

Various collage work

Ready to make something meaningful?

Who you choose to work with can make all the difference. Together, we can bring your vision come to life.

Previously, I reimagined the mental health experience through innovative AI features and measurement-based care at SonderMind. I designed for the future of community-building at Lex, advocated for accessibility at Great Big Story, reimagined the patient experience at Aetna, built a design system at Transamerica and cut my teeth at The Made Shop.